Publication: The New Indian Express, Edition: Chennai, Supplement: Expresso, Journalist: Shilpa Krishnan, Page No: 1, Location: Top-Right, Width(cms): 30, Height(cms): 20, Size(sq.cms): 600
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The
exclusive boutique launch of Seiko at Express Avenue Mall started sharp
on time and was pleasantly short. Typically Japanese!
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THE
boutique was to be inaugurated at 4pm. And at sharp four, Consul General
of Japan Kazuo Minagawa cut the ribbon. Little wonder then that the
Japanese are known to be brilliant watchmakers. ' They are always
on time after all. Seiko, one of the leading global luxury watch brands,
delighted watch connoisseurs in the city by launching India's first
Seiko exclusive boutique at Express Avenue Mall.
Those
present at the opening of the boutique were given a guided tour by the
Seiko bigwigs. On display was the 40th anniversary limited edition issue
of Seiko's Astron, the world's first quartz watch. Seiko has a spectrum
of elite collections in India. Sportura is the perfect watch for motor
sports enthusiasts the world over. Velatura offers the complete line
for sailing, cruising and yachting enthusiasts. As for the Premier
collection, it is inspired by the eternal beauty of neoclassical architecture.
At
the launch Seiko also displayed its historical collection watches.
These watches feature many firsts in the field of horology. The collection
included the first wristwatch and the first railway watch made in Japan.
It also had the first Japanese touch-to-read pocket watch and the world's
first quartz watch.
Tetsuji
Ishimaru, President, Seiko Watch India Pvt Ltd., said, "Seiko Watch
India Pvt Ltd.. is just three years old and has shown stupendous growth
in the category of premium watches. Our positioning of Affordable Luxury'
proves our endeavor to provide the best of technology and products to
our customers and by launching the exclusive boutique, we attempt to
make the brand more accessible. We are really happy to bring to the
city of Chennai the complete Seiko experience and believe this will
cement our long standing relationship with India.'' So now you know
what to wear if you want to stay on time.
—Shilpa
Krishnan
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