I f it was a feast of
beautiful sarees, and if you are the Chennai lady- then you can never
have your fill, can you? Giving the city's women a new taste of
tradition mixed with fashion is Kalaniketan, which has opened its
account in Chennai's saree market recently!
a household name in Andhra Pradesh and Karnataka, it was only a matter
of time before Kalaniketan entered the rich cultural capital of the
south, Chennai. At the three outlets that have been launched, you will
spread of sarees ranging from kanjivarams, uppadas, real zari kotas, to
paithanis and designer sarees. Kalaniketan is also known for its grand
ghagras, salwar suits and dress materials.
better way to show off the.Kalaniketan look than to have actor
Tamannaah open the store at T.Nagar? Hoping to give the city a new spin
on the saree buying experience, one of the owners of Kalaniketan, Mr.
Leela Kumar said, "I want our customers to leave the shop feeling that
bought an experience rather than just a lovely saree.".
at their launch, Mr. Leela Kumar said that Kalaniketan will open five
stores in all in Tamilnadu. The first three stores have been opened in
T.Nagar, Khader Nawaz Khan Road and the Express Avenue Mall. The other
two stores will enter the competitive textile market at Coimabatore in
the next 150 days, he added. "We want our customers to feel that they
have bought an experience from us- not just a lovely saree," he said.