Wednesday, November 03, 2010
Aircel opens experience zones for 3G
Publication: Business Standard, Edition: Chennai, Journalist: BS Repoter, Page No: 7, Location: Middle-Right, Width(cms): 4, Height(cms): 17
, Size(sq.cms): 68
Aircel opens experience zones for 3G
BS REPORTER Chennai, 2 November
I n the run-up to its sched­uled launch of 3G mobile services, Aircel on Tuesday opened Chennais first 3G ex-perience zones to help po­tential consumers get a first­hand experience of the new service.
Speaking to reporters, Air­cel chief operating officer Gur-deep Singh said the compa­ny was planning to commer­cially launch its 3G services in the next two months. "With 200 base stations that will beam 3G across India, we will start the commercial launch from Chennai and Coimbat-ore and later to other parts of the country," said Singh.
The company expects that in the next three years, around 30 per cent of all mobiles to be video-enabled and will be on 3G, he said.
The value-added service (VAS) and data would drive the growth of 3G in the coun­try, Singh pointed out. At pres­ent, revenue from VAS and data is only 10 per cent in In­dia while it is nearly 40 per­cent in other developed coun­tries. The Aircel 3G zones would be available in Atri-um2, Spencer Plaza, Fun City, Express Avenue, Atrium Citi Centre and Aircel Store.