FLIRTY and very feminine. That's how you could describe the clothes
on offer at the week-old Forever New store at Express Avenue. Anjani
Ghai. the buyer, Forever New, India, says that the brand
decided to open a standalone boutique in the city based on the
positive response it has garnered at its shop-in-shop at Citi Centre.
The end-of-sea-son sale is currently underway with discounts up to 50
first thing you would notice as you walk into the store is the predominance
of dresses on the racks — Forever New's trademark. "We have a
spread of evening wear dresses,
and a range of day wear too.
Dresses are becoming more popular
across India and conversely,
denims are on the downslide," observes
Ghai. The store predominantly
features nude shades, pastels and
greens (while the summer was all about
fuchsia and electric colours, winter
sees the return of black and neutrals.
I'm told), with a lot of floral prints that
are distinctively brand Forever New.
Don't miss a healthy sprinkling of bold frills and lace too. "We
from other brands due to the fabric we use - we use a special blend
fabric," Ghai declares. The dresses are priced at Rs 2,200 onwards.
the conservative buyer, Ghai says that the answer lies in layering.
"Think about pairing your dress with a knit bolero or leggings,"
she quips. But, as Ghai quickly points out, Forever New is not just
about dresses. "We have smart-casual tops, skirts and accessories
as well," she affirms. The party wear range of tops is especially
eye-catching. The skirts are priced between Rs 1,200 and Rs 2,200. Ghai
offers that clothes for the new season will arrive in the shop
by the end of August.
for the accessories, hair bands : are hot right now. "We
introduced ; hair bands only last season and we have had a great response,"
main- \ tains Ghai. The range includes cloth hairbands and blingy
metallic ones. Also featuring in the bestseller's list are fash ion
jewellery like the neck pieces — pearl necklaces and multi-chain layered
designs are two of the most '■ sought after products in
the store. Priced : between Rs 400 and Rs 1.400. Also on offer are belts,
bags and scarves, the last i being a lovely collection of the whimsical
and the dreamy. Details: 28464361 ;