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W
HEN it comes to
effortless style, who better to turn to than the Italians? If you agree,
here's good news. Italy-based premium menswear brand, Boggi Milano, which first entered the
Indian market in December 2008, will soon open shop at Express Avenue.
Anand Nair, brand head, India, describes the soon-to-be-launched store
thus: 360 degrees wardrobe solutions for men. "We have clothes suited to
all occasions a blue label collection comprising formal wear (think
classic jackets, shirts, trqu-sers and ties), a black line that targets
the younger, flamboyant crowd (casual and party wear) and a red
collection with resort or lounge wear," he elaborates.
And cuts? "Well, the difference between our formal line and the party wear is that the latter comes with tailored fits. Say a classic suit, very fitted in terms of the cut, teamed with a slim seven-centimetre blade tie," he offers. Boggi prides itself on using natural fabrics spurced Italian mills. "We offer 100 per cent cotton shirts, woolen jackets and silk
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ties,
and everything you see in the
store is straight out of the Autumn Winter 2010 ;
Collection from Milan," Nair
maintains. Apparel apart,
there is a wide range of accessories
- from ties, belts and cuffinks
to shoes, perfumes and bags (office, laptop, cabin, etc).
For
the global Indain
Boggi
Milano is targeting a clientele
that comprises cosmopolitan, 'global
Indians.' "Men these days are
fashion-conscious and want to
stand out from the crowd. People
who have travelled to Europe
know our brand and clients tend to remain quite loyal," explains
Nair.
Trend
Going
by the last four seasons, there's no doubt that fitted gar-ments
are hot. "These days the fits are thinrier. Customers are
now opting for non-pleated trousers and
slim fits. Pleated has become passe," says Nair. As for
colour, "Watch out for various
shades of green like parrot, olive and forest this season,"
he tells us.
Shirts
are priced at Rs 1,990 onwards, suits from Rs 15,000, bags
and belts from Rs 1,990, and shoes from Rs 6,900. The Boggi Milano
store opens for business next
week. Details: 28464570
—Maryann
Thomas
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